YuMove
Flipping the switch to subscriptions.
- Services
- DiscoveryExperience DesignShopify Plus UpgradeCRO Performance
- Industry
- Pet and Vet
- Client
- YuMOVE
YuMOVE is a UK-leading pet supplement brand, best known for its number one joint mobility products for dogs and cats, alongside a growing range supporting digestive health, anxiety, skin & coat, and dental health.
The business has scaled rapidly to become a market leader in pet supplements, driven by its use of unique, high-quality ingredients, most notably its specially sourced ActivEase® Green Lipped Mussel, which has been shown to support joint mobility in over 2 million dogs annually. This growth has been further accelerated by increased pet ownership during and following the Covid-19 pandemic.
However, YuMOVE’s eCommerce capabilities did not keep pace with this rapid growth, creating a gap between rising consumer demand and the brand’s digital experience.
Where they began
Managing the YuMOVE store shouldn’t have been a headache.
But with the site running on an outdated version of Shopify and an old theme, every tweak had become a time consuming task. Most of the build was hard-coded, meaning even simple updates required digging into the code.
And for customers? The experience wasn’t much better.
Key moments to capture data were missed, journeys were far from frictionaless, and conversions lagged behind the required levels.
The result – a platform that was draining time, missing insights, and letting opportunities slip through the net.
Where they are today
From the outset, it was clear YuMOVE had a clear intention and commitment to creating a better ecommerce experience for their customers.
Shopify was retained as the ecommerce solution with a full rebuild and migration to Shopify 2.0 and new theme. The goal? Unlock the flexibility and efficiency of the latest platform while futureproofing the tech stack.
Working as a single development team, we delivered a ground-up transformation of both the UK and US stores. This included a reimagined customer experience, featuring a new onboarding flow and a recommendation engine designed to capture richer data, drive conversion, and move more customers from one-time purchases to monthly subscriptions.
The result is a platform built for scale — and one we’ve continued to optimise through a close, ongoing partnership with YuMOVE.
Will let the commercials do the talking: +22% revenue growth in 2023, followed by a further +24% in 2024.
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