StreamAMG
Driving Pace, Delivering results with Agility

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- DiscoveryExperience DesignAgile TransformationTeam ScaleTeam Run
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- Media
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- StreamAMG
StreamAMG, a specialist in OTT and live streaming solutions, set out to launch BLAZE, an ambitious end-to-end platform spanning web, mobile, and connected TV. Despite a strong internal team and clear vision, progress was slowed by inefficient delivery, competing commercial priorities, and complex dependencies across multiple platform teams. These challenges created bottlenecks in planning and execution, ultimately putting the success of the platform at risk.
To address this, we partnered with StreamAMG to realign their approach to product delivery. Through bespoke training in product management and agile methodologies, combined with hands-on coaching, we empowered teams to prioritise effectively, collaborate around dependencies, and improve delivery momentum. The impact was immediate and lasting, with stronger execution and alignment across teams, leading to continued engagement 12 months later to support onboarding and sustain their agile transformation.

Where they began
StreamAMG had ambitious plans for its new flagship platform BLAZE, an end-to-end OTT solution designed for web, mobile, and connected TV. However, StreamAMG faced challenges in realising this vision. Delivery timelines were slow, hindered by issues with pace and efficiency.
A project management overlay led to frequent and costly shifts between immediate commercial demands and core Blaze development. With multiple platform teams responsible for key services, planning challenges around dependencies led to bottlenecks, which stalled progress and endangered broader product ambitions.
Where They Are Today
With a strong internal team passionate about both the industry and the platform, the key to progress was aligning and empowering them around agile execution. We delivered intensive bespoke training in product management and agile methodologies to the product team, equipping them with both the foundational knowledge and practical skills to shift how they worked, enabling them to better prioritise, plan, and drive the execution of the new Blaze platform.
Working closely with StreamAMG, we collaboratively planned delivery around key dependencies, helping reduce friction and improve momentum. Ongoing coaching over the following three months provided hands-on support and guidance to embed new ways of working.
The results were clear, so much so that 12 months later, we were invited back to help onboard and train new starters, continuing to support StreamAMG’s journey of sustainable agile product delivery.
The Dalmore